Four New Year's Resolutions for you Business

The New Year is a time to start fresh. And that doesn't have to only apply to your personal life. You can also take advantage of the energy and momentum around New Year's to make improvements to your company. If you want to take your business to the next level, here are five New Year's resolutions to commit to in 2022.

Resolution #1: Kickstart your social media presence

For a modern business, social media is a necessity. Maybe you don't have the money to hire someone savvy to devote their time and expertise to your company accounts, but that's no reason to let this important promotional tool fall by the wayside. A few ways to do it include:

• Focusing on the platforms that are most likely to reach your target audience
• Committing to posting at least once or twice a week
• Sharing company news, highlighting rockstar employees and customers, or just telling your followers more about your mission and vision

Resolution #2: Work on team building

The pandemic taught us that work doesn't have to be soul-crushing, and that how we feel at the office matters. People do their best work when they feel safe, valued, and connected, and employers who want to find and retain the very best workers would do well to pay attention to that. A few ways to do it include:

• Making and taking time for connection, even if it's a five-minute sharing activity at the beginning of a staff meeting
• Sending thank-you notes
• Seeking out honest feedback on your company culture, and taking steps to improve it
• Celebrating accomplishments both in and out of the office

Resolution #3: Know where your money is going

If your business is doing well (or even if it isn't), it can be easy to start overlooking your day-to-day expenses and stop being so scrupulous about where your money is going. Make a commitment to staying apprised of your company's finances and maintaining your business's financial health. A few ways to do it include:

• Investing in budgeting software
• Saving your receipts and categorizing your expenses in a timely manner
• Setting aside time to maintain your budget and ensure that your spending is aligned with company values

Resolution #4: Be a more flexible boss

The modern workplace is changing, and companies need to change with it if they want to stay relevant and competitive. Your business may not be able to offer full-time remote work or a different compensation plan, but you can still find ways to be more flexible. A few ways to do it include:

• Offering flexible scheduling for employees
• Considering options for working parents
• Making goals crystal clear for your employees, and giving them autonomy about how they get there

With these four resolutions, your business will be on the road to greater success in 2022.

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